60 applications per month for challenging IT jobs. 300 new hires in one year at a healthcare organization. Showcasing your employer brand more than a million times a month to people in your target audience. Sounds too good to be true? Yet it can be done! With the use of recruitment marketing automation, Stedin and QuaRijn achieved these impressive results. But what exactly is recruitment marketing automation? And what does it deliver for your organization? In this blog we give you an introduction to recruitment marketing automation and show you what it can do for your recruitment success.
Your challenges in today's job market
Recruitment marketing automation is booming, and that's not surprising. After all, it is a good solution to the challenges posed by the current job market. For example, few people are actively looking for jobs, so you want to target latent job seekers with your recruitment efforts. But how do you reach them? And above all: How do you get in touch with them? They are not so quick to apply for jobs....
Many recruitment teams therefore turn to sourcing. Unfortunately, this does not always prove to be an effective recruitment method. Response rates are often low, no matter how original and personal your message. The reasons for this are diverse. From simply not the right time to an unknown employer brand or naming factors that are not interesting enough for that specific candidate. It feels a bit like shooting with hail this way. Is there no other way?
This is probably why you already regularly deploy job marketing campaigns. With the extra visibility by using job boards and social media ads, you expect to generate job applications. Yet even those results disappoint you. The ads are viewed well, but applications? No. Too bad, because ultimately your recruitment funnel - despite your efforts - remains empty.
Good news: there is a solution to these challenges. An approach that saves you time, improves your candidate experience and ensures that candidates report to you instead of you having to chase them. That, in turn, ensures that your time-to-hire gets shorter and your cost-per-hire goes down. What are we referring to? Recruitment marketing automation!
The difference between recruitment marketing and marketing automation
Very simply put, recruitment marketing automation is a way of recruitment marketing that is automated as much as possible. With marketing automation you ensure that all facets of your employer branding and recruitment marketing are seamlessly connected and largely automated working together.
Examples of recruitment marketing include:
- Vacancy video on Instagram
- Google ads featuring your jobs
- Linkedin post about working at your organization
Actually, recruitment marketing encompasses all the efforts you make to go public with your employer brand and job postings. With recruitment marketing automation you go one step further. You create a well-oiled machine in which your work at site and recruitment marketing activities fit together perfectly and the candidate is automatically guided from the orientation phase to the action phase, namely applying for a job.
Recruitment marketing automation in practice
We hear you thinking, "Sounds nice, but what can I specifically imagine?" Well, this for example:
Advance planning of your employer branding campaign. With MrWork technology, you pre-set what content you want to show and when, and basically you don't have to worry about it after that. In this way, you can be sure that you are continuously visible to your target group and thus become top-of-mind.
Automating campaigns. Gone are the days of manually setting up social media ads and posting your jobs on job boards. You can automate this process, bringing your vacancies to the attention of the right candidate through the right channel at the right time. Without costing you much time.
Offer an accessible way to start a conversation, for example with a Whatsapp pop-up on your website. Applying for a job is often a step too far for candidates who are just getting to know your employer brand, but they are usually willing to ask a question. This way, you can build a relationship with your future applicants and they will not disappear from the picture if they do not apply immediately.
Filter out irrelevant applications by including selection questions in your application process. With some vacancies, such as a driver vacancy, you may find the resume less important, but having a driving license and the number of years of driving experience is crucial. You can ask your candidates automated questions via Whatsapp, for example, to make an instant selection of the most interesting responses.
Maintain contact with your talent pool (individuals you've come in contact with and see short- or long-term opportunities for within your organization) by automatically sending, for example, a "behind the scenes" video of the department they've expressed interest in.
And that's not all. There are numerous recruitment marketing automation solutions and the developments continue at a rapid pace. Together with you we look at your challenges, bottlenecks and goals and on that basis we set up automation that fits your recruitment marketing strategy.
What does it provide?
We see 3 major benefits of recruitment marketing automation.
- More efficient recruitment marketing
On average, it takes 30 to 50 moments in which a candidate sees you as an organization or has contact with you before he/she proceeds to apply. If you have to set up all those touchpoints manually, a lot of time goes into that. With automation, you can keep the execution of your recruitment marketing strategy manageable. - Improved candidate experience
Candidates want their questions answered quickly and want to know where they stand. By setting up automatic responses, your candidate will always get a quick response. Even when you're not around for a while. Or how about automatic selection through a few questions? After answering the questions correctly, the candidate can set a date for a first interview. This way you make the first part of the application process lightning fast! - Building a quality talent pool
Manually maintaining contact with hundreds of candidates in a talent pool is not doable. But you do want to stay in touch with this group of people who have already shown interest in you as an employer. With automated mailings or apps, you can do that without costing you as a recruiter tons of time.
Thus, recruitment marketing automation creates efficiencies, a better candidate experience and a stronger talent pool. This in turn leads to shorter time-to-hire and reduced cost-per-hire. Vacancies can be filled smoothly with good candidates at a lower cost. Exactly what you want!
Recruitment marketing automation works
Lidl 's recruiters put a job ad online in 30 seconds. CZ brings in an average of 10 quality leads per IT vacancy.
Recruitment marketing automation can make the difference between quickly filled vacancies and spots that remain empty for too long. And therefore between growth or decline of the organization.
Need help?
Wondering what results you can achieve with the use of recruitment marketing automation in your organization? Schedule a demo with 1 of our experts and we will tell you in half an hour where your opportunities lie!
