Among other things, QuaRijn provides assistance with living and well-being for the elderly. They provide this both in nursing homes and in people's homes. This means QuaRijn has to deal with scarce professional groups such as caregivers IG, assistants and district nurses. But how can you best reach this target group to enthuse and recruit them? Together with QuaRijn, MrWork rolled out a successful strategy using Recruitment Marketing Technology. This strategy focuses on bringing the target group into the story of QuaRijn. To then create opportunities for low-threshold contact with these potential candidates. And that proved not without success...

Customer speaking

How do we enthuse people about working in elder care?

In QuaRijn's story, it was important to emphasize to the target group that working in elder care at this organization offers many opportunities. For example, anyone with the right care diploma can start working directly at QuaRijn. With this advantage, among others, the scarce target group had to be reached as specifically as possible. MrWork's technology helped QuaRijn target a specific audience within healthcare. But in this strategy, we also focused on strategically rolling out the employer brand using timelines and generating leads through WhatsApp.

Customer speaking

Local targeting with the use of technology

MrWork's innovative technology lends itself perfectly to QuaRijn's entirely new recruitment approach. This allows the organization to reach its target group better than ever before. The strength of the strategy is that the employer brand can be loaded very locally. Very convenient because QuaRijn has several locations within the province of Utrecht. An excellent opportunity to specifically show the many possibilities of working in elder care within this organization. One can work at various locations, both intramurally (at the locations themselves) and extramurally (home care) and there is the possibility to work with different target groups. In addition to spreading the employer brand locally, MrWork's technology also allowed QuaRijn to easily and quickly change and deploy content. The rapid change of content, such as short videos, combined with continuous campaigning resulted in a huge increase in qualitative website traffic on the work-at-home website and a clear growth in brand awareness among surrounding residents.

Customer speaking

Filling vacancies with quality candidates

Technology also allowed QuaRijn to connect with its target audience through new ways. One example is the use of WhatsApp. This gave the target group the opportunity to ask low-threshold questions about working at QuaRijn. A pleasant way for future caregivers to get acquainted with the organization, without having to apply directly. This contributed to the increase and quality of applicants for vacancies within dementia care, rehabilitation care and home care, among others.

MrWork worked with QuaRijn to roll out a successful strategy using Recruitment Marketing Technology. This strategy focuses on bringing the target group into the story of QuaRijn. To then create opportunities for low-threshold contact with these potential candidates. And that proved not without success...

How do we enthuse people about working in elder care?

In QuaRijn's story, it was important to emphasize to the target group that working in elder care at this organization offers many opportunities. For example, anyone with the right care diploma can start working directly at QuaRijn. With this advantage, among others, the scarce target group had to be reached as specifically as possible. MrWork's technology helped QuaRijn target a specific audience within healthcare. But in this strategy, we also focused on strategically rolling out the employer brand using timelines and generating leads through WhatsApp.

Local targeting with the use of technology

MrWork's innovative technology lends itself perfectly to QuaRijn's entirely new recruitment approach. This allows the organization to reach its target group better than ever before. The strength of the strategy is that the employer brand can be loaded very locally. Very convenient because QuaRijn has several locations within the province of Utrecht. An excellent opportunity to specifically show the many possibilities of working in elder care within this organization. One can work at various locations, both intramurally (at the locations themselves) and extramurally (home care) and there is the possibility to work with different target groups. In addition to spreading the employer brand locally, MrWork's technology also allowed QuaRijn to easily and quickly change and deploy content. The rapid change of content, such as short videos, combined with continuous campaigning resulted in a huge increase in qualitative website traffic on the work-at-home website and a clear growth in brand awareness among surrounding residents.

Filling vacancies with quality candidates

Technology also allowed QuaRijn to connect with its target audience through new ways. One example is the use of WhatsApp. This gave the target group the opportunity to ask low-threshold questions about working at QuaRijn. A pleasant way for future caregivers to get acquainted with the organization, without having to apply directly. This contributed to the increase and quality of applicants for vacancies within dementia care, rehabilitation care and home care, among others.

Result

  • Increase in direct traffic: +45%.
    In addition to the traffic generated through MrWork, direct traffic has also increased by +350%. Thanks to ongoing campaigning, we also see that the average session duration on QuaRijn's work-at-home website has increased by +45%.
  • Loading the employer brand: +14 million
    The technology enables the employer brand to be distributed very locally within the province of Utrecht. More than 14 million ads were loaded at 200,000 people within the target group.
  • An increase in the number of hires: 300 hires
    Because the target group can come into contact with QuaRijn through new ways, the number of hires has increased significantly. In the year 2021, 300 employees started at QuaRijn.

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