Find out what is the best choice for you
Many employers agree: recruitment marketing is an indispensable part of recruitment strategy. Those applicants won't come in by themselves anymore! Only then the next question arises: how do you organize the execution of recruitment marketing? Do you use smart recruitment marketing software? Or do you opt for a recruitment marketing agency? In this blog you will find 7 reasons why tech is the best choice!
7 reasons to choose recruitment software over a recruitment marketing agency
1. Take charge of your recruitment marketing
Digitalization is everywhere. Also in the field of HR and recruitment, more and more tools are available to take work off your hands or make it easier. One advantage of outsourcing work to software is that you remain in control. This also applies to recruitment marketing. If you outsource to a recruitment marketing agency, you lose control. You don't know exactly what will go live when, you are dependent on the available time of the agency and it remains to be seen whether they will give you as a client priority if you have an emergency.
You avoid this by being at the controls yourself. You can also respond more easily to changing demands from the business. Consider the situation when extra budget needs to be added to a campaign (when the need is high) or when the campaign can be paused because there are many good candidates in the procedure. Recruitment marketing software puts you in control of your recruitment marketing. So you can be sure that your campaigns run the way you want them to, at the times you choose.
2. Real-time insight into data
By choosing recruitment marketing software, you are also choosing real-time visibility into the performance of your campaigns. No need to wait for the next report in your mailbox in a few weeks. With recruitment marketing software you can see exactly how your campaigns are running, what your target group is responding to and where adjustments are needed. Realtime. This allows you to get the most out of every euro of advertising budget.
Also, it's just really nice when you're in a consultation with a hiring manager to be able to access the real-time data from the job campaign. That's how you hammer nails together!
"I wanted to be able to set up and run campaigns from one central tool, because that would save me a lot of time. At the same time, I do want to turn the knobs myself and have real-time insights into the performance of the campaigns. If you outsource the entire process to an agency, you usually don't have those real-time insights and it feels a bit like a black box into which you throw your money. With recruitment marketing software, I'm relieved of this and still in control." - Esmée Maton, Employer Brand and Recruitment Marketer at Royal HaskoningDHV
3. Campaigns live in no time
You know the drill: when requesting a recruitment campaign from an agency, you enter a process of preparation. In a meeting you discuss your wishes, then they determine the strategy and create content and go through several rounds of feedback until you are all on the same page. Before your campaign is live and well, it will take 2 weeks.
While you would often rather have your recruitment marketing communications - especially for job campaigns - live yesterday than today. By choosing recruitment marketing software, you won't lose valuable time. In just a few clicks you have your campaigns set up and running. The same day!
"Recruitment marketing software combined with the standardization for job campaigns ensures that we at DSV have job campaigns online very quickly. Hiring managers together with recruiters can choose from 3 packages for job campaigns with various channels, budgets and distribution. I then put such a job campaign live the same day." - Erwin Peeters, Marketing & Communications Manager at DSV
4. Know where your euros are going
With recruitment marketing tech, you can see where your euros are going. Anytime and in real time. This is often a different story with recruitment marketing agencies. 9 out of 10 times you pay an all-in price for a campaign and there is no breakdown between advertising budget and the costs for hours of the media agency. Your euros disappear into some kind of black box....
It can also be done differently. By picking up your recruitment marketing yourself using smart tooling, you decide where to spend the advertising budget. Increase the budget on the most important target groups or the jobs with the highest priority. You decide! You then see exactly how much of your ad budget has already been spent, and you can dive into the data at a detailed level. This way you can even see how much money is going to a specific ad. Not only does this give you valuable insights, it also gives you every opportunity to optimize and be smart with your budgets.
5. Easy lead generation and follow-up.
Recruitment lead generation is becoming increasingly important in recruitment marketing strategies. By providing a low-threshold option for candidates to contact you, the conversion rate in your campaigns skyrockets. A good thing! Only if you start working with lead solutions through a recruitment marketing agency, the leads usually come in fragmented. That way, follow-up takes a lot of time and then the quality of leads often leaves much to be desired.
If you work with recruitment marketing software, then lead generation tooling is included and makes recruiters' lives a lot easier. All leads arrive centrally in one place, can be qualified quickly and without the intervention of recruiters with the help of automations and can then be shot through to your ATS with one push of a button. That saves a lot of time and recruiters only have to pay attention to quality candidates. Double the profit!
Want to know more about how tech can help you follow up on leads quickly and easily? Read this blog.
6. Recruitment marketing software is the budget-friendly choice
One very big advantage of recruitment marketing software: it is scalable, even when you look at the cost. In fact, you pay a fixed license fee for using tech, no matter how many campaigns you run.
If you choose to outsource your recruitment marketing to an agency, the cost picture looks completely different. The more campaigns you run, the higher your costs become. The campaign costs increase proportionally, because you always have to deal with agency costs for preparing, setting up and monitoring your campaigns. Software is purchased once and then you can use it as much as you want.
A simple calculation shows that you can save a huge amount of money with recruitment marketing software. For example, you can get MrWork Leads and Jobs for as little as €1,099 per month. For this amount you can buy maybe just 10 hours from a recruitment marketing agency. And for 10 hours a month, you're running at most 1 recruitment campaign. Whereas with the purchase of a software license you can run as many campaigns as you want. When you start scaling up your recruitment marketing, your advertising costs go up with it, but not your licensing costs. That adds up quickly!
7. Automations make your recruitment marketing efficient
A common argument for choosing to outsource recruitment marketing to an agency: we don't have time to do it ourselves. That argument no longer holds true with the advent of recruitment marketing automation. After all, you don't have to do it all yourself and manually by a long shot. Tools - and especially automations - take a lot of the work off your hands.
In the MrWork recruitment marketing software, you set up your campaign in one tool (for multiple platforms) and only need to monitor in one place. There are plenty of automations that make doing your recruitment marketing yourself seem like a snap. Curious about examples of automations? Read our blog "What is recruitment marketing automation?".
"Choosing different channels and setting up and managing recruitment campaigns is much easier thanks to recruitment marketing automation." - Friso Visser, Lead Recruitment Marketer at Wortell
Recruitment marketing software vs. a recruitment marketing agency
Take control of your recruitment marketing, always have insight into the data, put campaigns live in no time, know where your euros are going, keep the lead follow-up as efficient as possible, use the possibilities of automations and save on recruitment budgets. There is a clear winner between recruitment marketing software and a marketing agency as far as we are concerned!
