Recruitment marketing automation is a smart way to attract candidates. It is all about using useful technologies to make the entire interview process smoother, and better. In today's world, where technology is getting better and better, so is automation. And it opens all kinds of new doors to find the right people for a job opening.
In this article:
Here you will find all about a modern recruitment approach with recruitment marketing automation:
- Why is recruitment marketing automation important?
- Recruitment then & recruitment now
- What does recruitment marketing automation entail?
- Benefits of recruitment marketing automation
- The great benefit of automation?
- Implementation of recruitment marketing automation
- Common pitfalls and how to avoid them
- Tools and technologies
- From practice: How child care center Mundo achieves results
Why is recruitment marketing automation important?
Recruitment marketing automation changes the way you search for candidates. Because it works more efficiently, you have more time to make data-driven decisions, for example. With recruitment marketing automation you maintain easier and better contact with candidates, former employees who may want to come back, or former candidates who may be of interest again. You are supported by technology, which allows you to offer your applicant a better candidate journey. After all, you know exactly when to make contact in order to engage your candidate!
Proven more ROI
Research from Annuitas Group shows that companies that deploy recruitment marketing automation generate 451% more qualified leads. And through the use of technology, data analytics and creative recruitment marketing strategies, these companies are maximizing the return on investment of recruitment marketing automation.
For example, research from Forrester Research shows that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower costs.
Recruitment then & recruitment now: new technologies offer new opportunities
Traditional recruitment processes have given way to more sophisticated methods thanks to recruitment marketing automation. Not surprisingly, recruitment marketing automation provides a big increase in efficiency and effectiveness in the interview process.
Among other things, through smart promotion of vacancies on various channels. So that more people see the vacancy, and especially the right people based on online behavior. With automation you reach the right potential candidates in a targeted way.
Through recruitment marketing automation, recruiters build valuable relationships with candidates. By maintaining personal contact with candidates at the right times, you increase engagement throughout the recruiting process. Thus improving the candidate journey and increasing the likelihood of successful hires.
What does recruitment marketing automation entail?
Recruitment marketing automation focuses on candidates, rather than customers. Some special aspects of recruitment marketing automation include:
- Targeting: Automation allows you to target specific candidate profiles, increasing your chances of attracting suitable candidates.
- Content management: Automated distribution of job postings and your employer story, ensures a consistent message to potential candidates.
- Candidate engagement: Use automated techniques to maintain and strengthen your relationship with (potential) candidates.
- Automate recruitment processes: Save time through efficient automation of common tasks, for example, screening resumes and scheduling interviews.
- Analysis and optimization: Use data analytics to continuously refine and optimize recruitment strategies.
Benefits of recruitment marketing automation
The above points show that so-called "recruitment lead generation" as a recruitment strategy brings many benefits, including:
- Time saving and efficiency: You save a significant amount of time by automating tasks, which improves your efficiency!
- You lower the barrier to contact: unnecessary barriers in the form of long questionnaires or having to send a resume can cost you conversion. Lead generation with recruitment marketing automation aims to remove these barriers, so you increase the chances that someone will actually take the step to contact you.
- You'll learn what candidates care about: Automation makes for a smooth application process and better contact with your candidates, ensuring a positive candidate experience.
- Data-driven decision-making: You gain greater insight into recruitment performance, allowing you to make more strategic decisions.
Recruitment marketing automation makes the entire application process not only easier, but smarter. It is like an upgrade for companies that want to handle candidate generation differently, putting candidates' wants and needs first.
The great benefit of automation? Not less, but more room for personal attention!
In a world where technology is increasingly important, personal contact sometimes falls into the background. While that is exactly what makes the difference.
In fact, candidates are already receiving impersonal messages in their inbox at the current rate. Messages that show little creativity and lack genuine interest. When you take the time to show genuine interest, you create a good relationship with your potential candidate. You will stand out and be "top-of-mind" when they consider a transfer.
When you use automation smartly, for example by setting up notifications at important moments (such as status updates, birthdays, promotions, completed training courses, etc.), you remain visible to your candidates at the right moments. You are then more likely to create a personal connection and bind candidates to you. A good example of how technology, good processes and personal contact go hand in hand.
Implementation of recruitment marketing automation
And now you may be wondering how to get started. Get it. In essence, it always starts with your current situation. Take the time to take a good look at your organization, what really helps you? Evaluate your current processes, which ones are standardizable, repetitive and could possibly be automated? This is the basis for selecting appropriate technology.
And when the choice is made, the technology works and you're in the starting blocks? Then it pays to take a look at this roadmap for implementing lead generation in recruitment.
Common pitfalls and how to avoid them
It is one of the most common pitfalls: overestimating the technology as well as its capabilities. The risk is that in doing so, the human factor is lost in the recruitment process. And that is why it is crucial to find the balance between technology and personal interaction.
Avoid this pitfall by seeing technology as support: let it handle routine jobs. Recruitment automation helps you automate your most time-consuming processes, such as automatically sending updates, newsletters or invitations to events in order to (re)activate candidates. This ensures that you have time for real personal contact with candidates.
Another pitfall is improper use of the technology, leaving its potential untapped. Solve this by keeping everyone in the organization involved in the implementation of the new technology. And train your employees to get the most out of the tools.
Gather feedback from candidates, such as by asking them in interviews, to determine whether your candidate journey has the right balance of automated processes and human interaction. Use these insights to make improvements and maintain a balanced approach.
Tools and technologies
For some time now, we can't do without handy tools and the latest technologies. In recruitment, it's no different. A CRM or ATS system is of great value to manage and qualify your "leads. A modern recruitment marketing automation system helps to automate your lead generation process. And by using tools smartly in your campaigns, for example, you get more data that allows you to analyze and optimize your campaigns.
Use your tools and technologies smartly. Use all possibilities so that they make your work easier and clearer. That way you'll have your candidates in your sights better and keep the connection with your talent pool optimal. And they will definitely think of you first when they are ready to change jobs!
From practice: How child care center Mundo is getting results with recruitment marketing automation
Let software work for you. At daycare Mundo, they have noticed the benefit of letting software do the work: "I like the idea that we are not dependent on one person doing this work. With a small team, you're still vulnerable. If someone temporarily drops out, for example, you don't want the influx of new candidates to suddenly dry up. With software, you don't have this problem."
Using technology allows you to spend less time recruiting, by making campaigns work for you, for example. You get in touch with candidates more easily by making it more accessible. And even with a small team, software offers the solution. You are never dependent on one person, but let your software do the work so that the recruitment process never comes to a standstill.