Rotterdam/Amsterdam - April 3, 2024 A candidate journey that is right from A to Z and that keeps a candidate interested until application. Prior to visiting your work-at-home site, on the site itself and what happens after the site visit. A seamless experience for the candidate across these 3 phases. That's a wish of many employers. Good news: MrWork and Floyd & Hamilton are joining forces to make this possible. This partnership creates a perfect integration between MrWork's recruitment marketing automation software and Floyd & Hamilton's work at site SaaS technology. As an employer, you reap the benefits of this!
Techmatch made in heaven
Floyd & Hamilton is the specialist in the field of recruitment sites. With their SaaS technology, they have been developing customized work-at-home sites for employers in 18 countries for nearly 15 years. Thanks to Hamilton CMS, employers can then manage them independently and continuously expand them without the need for a developer.
Ramses Serno and Karlien Donders, founders and CEOs at Floyd & Hamilton, are excited about this partnership and believe that the technology of the two SaaS companies strengthen each other. Ramses Serno says: "A work-at-home site is the basis of strong employer branding and a good recruitment strategy. Every candidate lands sooner or later on your recruitment site and it is therefore almost always part of the candidate journey. Sometimes in the current labor market - with few active job seekers and a low willingness to apply - it is still a challenge to get the right candidate on your recruitment site and to stimulate them to take action.
Karlien Donders adds: "That is exactly where we see a nice addition of MrWork's technology, which we can make available to customers through Hamilton CMS. With our current joint customers we already see a positive effect and with this cooperation, and therefore further integration, this effect will be further enhanced."
Where Floyd & Hamilton ensures that candidate journeys are available to desired audiences on the recruitment site, MrWork's recruitment marketing automation ensures that you reach the right people and candidates get to know you as an employer beyond the recruitment site or land in the right place in the recruitment site.
So these technologies complement each other perfectly. MrWork drives traffic to your work-at-home site and converts it into responses with lead generation and nurturing, while Floyd & Hamilton facilitates the online platform from which the responses flow in. The philosophy of technological innovation, giving control back to the employer and recruiters and recruitment marketers being at the controls themselves connects these recruitment software companies. That this is what employers want is already reflected in the large customers the two companies already have together, such as Simon Loos, Aviko and Flynth.
More control over the entire candidate journey
The absolute driver for this collaboration is, of course, the benefit to clients. Mees van Velzen, founder and CEO of MrWork, says: "Thanks to the integration of our recruitment tech with that of Floyd & Hamilton, employers get a much better grip on the entire candidate journey. Data is exchanged between the tools, allowing you to see exactly what happens before someone arrives on your site, what someone does on your work-at-home site and what happens to this potential candidate afterwards. This allows you to offer each candidate a customized candidate journey, because you know exactly how far along in the orientation process someone is and what a logical next step would be."
MrWork and Floyd & Hamilton remain two separate organizations, but make their data and tech work together optimally when a company chooses both solutions. For example, in the MrWork dashboard, you not only see the reach and clicks to your landing page from your recruitment campaigns, but also what that generates on the work-at-home site. Not only hard conversion (a job application) is measured, but also partial conversions, such as setting up a job alert or starting a Whatsapp conversation, are directly reflected in the campaign results. In short, you have a complete picture of the performance of your recruitment marketing efforts.
With that complete picture, you can make more targeted adjustments in your recruitment marketing campaigns, further refine and/or personalize the candidate journey, and automate the touchpoints needed to get a candidate ready for an interview. Ultimately, you fill your recruitment pipeline with more and better candidates, without spending extra time on them.
