Want to get the most out of your recruitment campaigns? We totally get it. In this practical guide, we take you step-by-step through all the essential elements to ensure the success of your recruitment campaign. We'll explore strategy and show you how to create creative content that really resonates with your target audience. We'll also discuss the technologies you'll need to effectively execute your campaign.
Table of Contents:
- Facts & figures
- Purpose of the campaign
- Strategy
- Creative content creation
- Appropriate technology for running your campaign
- Here's how to measure ROI
- Best practices
Facts & figures
To build a solid foundation for your recruitment campaigns, it is important to understand the current trends and statistics in the job market and recruitment. The figures below are therefore a crucial starting point for your recruitment campaign.
- According to recent studies, more than 70% of recruitment activities are done online. This includes the use of job boards, social media and company websites.
- More than 60% of candidates apply via mobile. A mobile-friendly application process is essential to avoid losing potential candidates.
- 75% of job seekers research a company's employer image and reputation before applying. So strong employer branding is of huge importance.
- Companies that invest in strong employer branding see a 50% increase in the number of qualified applicants.
- Recruitment software can reduce the time to fill a job opening by 30% by automating processes and finding better matches.
- Organizations that use data analytics in their recruitment processes see a 20% improvement in the quality of their hires.
Purpose of the campaign
Determining the purpose of your recruitment campaign is the first and most crucial step in creating an effective strategy. The goal of the campaign determines not only the direction and focus of your efforts, but also what tactics and technologies you will use. Here's an overview of how to set your goals and helpful tips for putting them into action right away.
Here's how to set your campaign goals
- Analyze your current situation: Conduct a SWOT analysis to understand your current position and challenges.
- Set SMART goals: Make sure your goals are Specific, Measurable, Acceptable, Realistic and Time-bound so you can work super specifically toward them.
- Engage stakeholders: Work with HR, marketing, and other relevant departments to set common goals and ensure everyone is on the same page.
- Use data and analytics: Use historical data and recruitment metrics to set realistic and achievable goals.
Examples of targeted campaigns
- Brand awareness: A tech company wants to increase its brand awareness among software developers. They launch a social media campaign with interactive videos about their innovative projects and culture.
- Recruitment campaign: A healthcare organization is struggling to attract specialty nurses. They launch a targeted PPC campaign on medical job boards and host webinars about career opportunities at their facility.
- Quality improvement campaign: A consulting firm wants to increase the quality of job applicants. They invest in employer branding through employee stories and optimize their "working at" page with detailed information about growth opportunities and company culture.
Strategy
In general, a recruitment funnel consists of five specific steps. They are the following: awareness, consideration, interview, offer and hire. Each step in this process revolves around building relationships and networks with talent so that you can find, identify and hire the best candidates. In an increasingly tight labor market, where unemployment is around 4%, an effective hiring plan with HR management KPIs is more important than ever.

→ In this article, you will read how to implement this recruitment funnel step by step.
Creative content creation
Creating creative content is an absolute must to attract the attention of the right candidates and strengthen your employer branding. By creating original and engaging content, you can appeal to potential candidates and convince them to apply to your organization. Here are some steps and tips to create effective recruitment content:
- Know your target audience: Understand who your ideal candidates are and what appeals to them. Conduct persona research to find out their interests, behaviors and preferences.
- Tell authentic stories: Use stories from current employees to paint an authentic and honest picture of your organization. These can be testimonials, interviews or "day in the life" videos.
- Use multimedia: Make use of different types of media such as videos, infographics, blogs and podcasts. This keeps the content diverse and appealing to different types of candidates.
- Social media strategy: Establish a strong social media strategy in which you regularly share interesting and relevant content. Platforms such as LinkedIn, Instagram and Facebook are ideal for strengthening your employer branding.
- Valuable content: Create content that provides value, such as interview tips, industry insights or career development. This shows your organization as an expert in the field and an attractive employer.
- Employer branding campaigns: Organize campaigns around themes that are important to your organization and your candidates, such as diversity and inclusion, sustainability or innovation. This helps attract candidates who share the same values.
Appropriate technology for running your campaign
Choosing the right technologies has a big impact on the success of your recruitment campaign. There are plenty of tools that can help you work more efficiently, communicate better with candidates and measure the performance of your campaigns - we give you tips. Technologies you should consider are the following:
- Applicant Tracking System (ATS): An ATS helps manage the entire hiring process, from posting job openings to tracking applications and managing candidates.
- Recruitment marketing platforms: A recruitment marketing platform like MrWork helps you to automate and optimize your recruitment marketing activities.. They offer tools for managing job ads, creating career pages and measuring the effectiveness of your campaigns. This is exactly what MrWork can help you with!
- Social media management tools: To manage your social media activities, you can use tools such as Hootsuite, Buffer or Sprout Social. These tools help plan, publish and analyze your social media content.
- Video interview platforms: Choose a platform that makes it easy to conduct video interviews, especially useful for remote candidate recruitment.
Here's how to measure ROI
Measuring the ROI of your job posting campaign is essential for determining success and optimizing future campaigns. Here are some ways to do this effectively:
- Track conversion rates: Measure the percentage of visitors to your job page who actually apply. This provides insight into how attractive and compelling your job postings are.
- Quality of candidates: Analyze the quality of candidates coming in through different channels. This helps determine which channels produce the best candidates and where you need to invest more in them.
- Cost per hire: Calculate the total cost of your recruiting process and compare it to the number of successful hires. This helps to assess the efficiency of your campaign and identify areas for improvement.
- Time to fill: Track how long it takes to fill a job posting from the time of posting to the final hiring. A shorter time may indicate a more effective campaign and better targeting.
→ In this article, learn how to get more conversion from your job posting campaign.
Best practices
Setting up successful recruitment and employer branding campaigns comes with its own set of challenges. From finding the right channels to measuring the effectiveness of your efforts, there are many aspects to consider. Here are some best practices to overcome these challenges:
- Targeted ads: Use data analytics to accurately define your target audience and target your ads to the right segments.
- Authentic stories: Let your employees' real stories speak for themselves. This creates an authentic image of your organization.
- Continuous optimization: Continually measure and analyze the results of your campaigns and adjust your strategy as needed to get the best results.
By following these best practices and addressing the challenges with a strategic approach, you can create powerful employer branding campaigns. This will not only help you attract the best talent, but also differentiate your organization as an employer of choice.
→ In this article, read best practices in recruitment and employer branding campaigns.