Video content is facing a drastic metamorphosis. Best practices can be thrown in the trash. New times are also dawning for social recruiting when it comes to video. Is that a bad thing? Certainly not!
Opportunities up for grabs
Human beings are visual creatures. With pictures, we are better able to absorb information and get a feel for a subject. It is one of the many theories why video content is so popular. MrWork supports this theory. Target audiences across networks are less responsive to static content. The attention span is short with this group. We see that moving, fast-paced images generate much more engagement. Look at retail marketing, for example. Almost all content here consists of moving images. Because the recruitment market often follows the trend of marketing closely, we see many opportunities there. We spot what is happening and can respond to the challenges within our market.
Informing becomes triggering
What challenges? It is mainly in enticing the target audience. Previously, social networks were mainly used to inform. The one-sided transmission of information. But that trend has given way to a new truth. Video content lends itself more than ever to triggering potential candidates. Not immediately giving away all the info in your message, but enticing them to click through to a landing page, for example. This way you keep the attention longer and the candidate journey is more extensive, which means more chance to get your target group familiar with your employer brand. Look at Instagram Stories, for example. Razendpopular and especially fast. It lends itself perfectly to planting a seed with the viewer and linking a follow-up to it.
A quarter of a minute
But how will video content evolve? What can we expect? Style is more important than ever. It's all about recognition. Video content with its own identity increases engagement. If we look at another new trend, we are once again reminded: video content must be short, shorter, shortest. Previously, videos 30 to 60 seconds in length worked extremely well. Viewers often gave a video a minute to watch. This phenomenon seems to be over. Now if you haven't triggered the target audience in the first 5(!) seconds, you can forget it. Successful video content now often has a length of 6 to 15 seconds. That's not much, indeed. After all, how do you convey the right message in no more than a quarter of a minute?
At MrWork, we work with specialists who can tell you all about this. Want to know more? Send me a message via the button below and I'll be in touch to share with you the secret to successful video content!
