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If you have a match on a dating app and the person would directly ask you to marry them. Then you would say "no," right? First, gently app, get to know each other, date, build a bond and who knows.....

It works the same way in recruitment. The step to apply directly is often far too big for candidates and this is reflected in the conversion rates of your work-at-home site. With many employers, only 1% of the visitors apply, while the other 99% are also interested in you as an employer.

With lead generation, you collect data from these potential candidates by making contact in an approachable way. You then slowly build this fledgling relationship with lead nurturing so that your leads eventually become job applicants and even new employees.

𝗛𝗼𝗲 𝗷𝗲 𝗱𝗮𝘁 𝗮𝗮𝗻𝗽𝗮𝗸𝘁? That's what we tell you in our e-book. Download it and get started right away!

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