Suppose you are looking for new ways to generate job applicants. In the current job market, this is no luxury. Companies are therefore increasingly choosing to make lead generation part of their recruitment strategy. An accessible way to get in touch with candidates sooner. Leads that you then entice to come and work for your organization. But how do you start with lead generation and what possibilities are there to convince recruited leads?
Getting started with lead generation
With lead generation, you easily get in touch with talent that shows interest in you as an employer but does not apply directly. How do you get in touch with them and where exactly do you start? The 3 steps below will help you with that. With these you can easily start with lead generation and build it into a central part of your recruitment strategy.
- Step 1: Start small and focused
When you start lead generation, it is important to start small. Choose 1 form of lead generation and focus on quality. This way you can test what works and what doesn't. This does not have to take a lot of time. For example, start with 20 minutes per day from 1 person. Be supported by technology and use auto-replies on messages.
Technology can also support you further. For example, in creating an overview. Which leads came in and were followed up when and with whom, and do you (still) have permission to stay in contact?
- Step 2: Build out and be supported by technology
In phase 2, you start adding team members to handle the flow of quality leads. You can now start expanding to more channels. For example, add social media channels and start using forms, events and/or lead-ads. This is where you can make big strides quickly with technology. For example, automate your recruitment marketing and use retargeting to get in touch with 'lost' leads.
- Step 3: Automate the process with technology
Step 3 is all about automation. Not only to bring in leads, but also to convince them to join your organization. Recruitment marketing automation can help here. For example, using automations (automatically sent messages) on leads you have previously brought in to keep them warm.
In addition, in this phase you use your lead generation as the basis for building talent pools and deploy technology to convert leads into candidates. To do this, you use various tools such as the automated building of talent pools by job group, which you use to personalize the candidate journey. With bulk messaging and automated journeys, you set up automated campaigns that entice your leads to come work for you.
The combination of technology and lead generation creates a better candidate journey and more conversion. Not only do you bring in quality leads, but you ultimately provide those much sought-after new candidates!
Need help?
Do you want to get started with lead generation in your recruitment strategy, but do you lack the tools to get started? We can help. Schedule a demo with one of our experts and they will tell you how best to implement lead generation in your specific situation.
