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Jan van Goch and Mees van Velzen join hands to further grow MrWork in both the Dutch and international recruitment markets

Rotterdam - 09-01-2024 Jan van Goch starts in a role where he will support management in the future growth of MrWork - a leading SaaS solution for automating recruitment processes. Van Goch brings with him extensive knowledge of the recruitment market, along with his years of experience as co-founder of Connexys.

In 2001, together with Gijs van Heijst, he founded Connexys, which quickly grew to become the market leader in recruitment software. After leaving Bullhorn in 2018 as VP Marketing EMEA, he started focusing on mentoring companies and entrepreneurs. In recent years, van Goch has remained active within the HR-tech market. This includes his active involvement with Textkernel and In2Dialog as a board member and investor.

Good match with MrWork

Given Jan van Goch's years of experience within the HR and recruitment tech landscape, an active role within MrWork is a logical step. MrWork is a fast-growing scale-up that develops recruitment marketing technology to support companies in their online recruitment process. MrWork's mission is to connect organizations with all candidates relevant to them online using its technology.

Working with MrWork is a good fit for van Goch "I feel a good click with the DNA of MrWork. It is a cool club to work for and with with a lot of ambition. Within the recruitment industry I see the development that recruitment marketing should have an increasingly important place within a company. MrWork has great solutions for that."

Many recruitment teams now do 'something' with recruitment marketing, but this is also often outsourced to (marketing) agencies. MrWork helps organizations get a grip on their own recruitment.

"The data shows it: there is often traffic on a work-at-home site, but only a small portion of these visitors apply. The vast majority disappear without knowing why or where to go. The question is how to get in touch with all those potential candidates (and thus realize more conversion), but also how to stay in touch with candidates who are already known. Through accessible contact moments and good candidate nurturing (both easily realized through the software), MrWork helps in this challenge.It islike the cockpit of your online job market communication," Jan van Goch said about MrWork.

Jan van Goch's role within MrWork

MrWork has ambitious growth ambitions. That phase suits van Goch well "The phase MrWork is currently in is very recognizable. I experienced it myself earlier with the development of Connexys - the organization had to move to the next phase. My role within MrWork will mainly lie within that further development. How are we going to ensure that we make the right choices to grow and get the organization ready for the next phase."

Over the next year, Jan van Goch will actively hold this role within MrWork to help accelerate the growth of the organization.

"I very much believe in MrWork's potential and am very much looking forward to this close collaboration. They work for many great companies and have a loyal customer base. What is unique about MrWork is that they have an innovative technological solution as well as a lot of in-house knowledge about the recruitment marketing domain. That's why clients are happy."

Jan van Goch

"We are happy and proud to have Jan on board. He has already gone through the phase of scaling a business that we are currently in. That experience, combined with his specific knowledge of our market and his network make this a fantastic opportunity for us. There is also a good click with management, which makes the cooperation very natural."

Mees van Velzen, founder and CEO of MrWork

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