The construction industry has been facing an enormous challenge for some time. There is a desperate war for talent going on. Dura Vermeer, a leading construction company and client of MrWork, has an average of more than 200 vacancies as well as 200 internships. In the current labor market, however, it is not easy to attract new talent. In order to still be able to win the war for talent, Dura Vermeer needed to respond smartly to the changes and opportunities in the market.
In it, two things stood out:
- Candidates' orientation process has become significantly longer in recent years. It takes an average of seven months for candidates to decide to apply.
- Only 1% of visitors to the Dura Vermeer "working-at" website actually apply for a job, while the remaining 99% remain anonymous.
Responding to changes in the market
This year, Dura Vermeer and MrWork therefore introduced something new: lead generation technology. Thanks to this addition to the existing recruitment marketing strategy, Dura Vermeer is now also able to contact candidates in an accessible way during the crucial orientation phase. And that is extremely valuable, according to Dura Vermeer.
"By offering personal contact moments via WhatsApp at various points during the candidate journey, we are taking an increasing portion of that 99% out of anonymity. We answer questions and can tackle doubts early on. This not only generates additional applications, but also a talent pool full of committed candidates who are and remain connected to Dura Vermeer. Gold!"
Solution and results
Want to know what tooling Dura Vermeer deployed and what results they achieved? Watch the video below or read the full case for the Recruitment Tech Awards 2023 on the recruitmenttech.nl website.
