Just 'Googling' is now a common term in the Dutch language. And for good reason. It is impossible to imagine our daily lives without the search engine. In addition to social, Google Search also plays an important role in strengthening your employer brand and recruiting candidates. In this blog more about why Google Search is a valuable addition to your social recruitment strategy.
Conversion after Google Search
The value of Google Search for your social recruiting strategy is great. It is an effective and quick way to offer the right content to the target audience. The role Google Search plays within a strategy differs per campaign. A great example is a campaign for one of our clients in the IT industry. The candidates in the candidate journey are already familiar with this potential employer through the social campaigns. They already know a lot about the company and clearly show interest in the content on social media and on the website. The great thing is that you then see through the Google Search campaign that the candidates in this phase convert directly after searching on Google. For example, when they search for a specific vacancy they have seen passed by on social. So a win for conversion.
Insights, insights, insights
Conversion, of course, is a rewarding result to measure. But Google Search provides even more valuable insights. For example, you can see exactly what your target audience is searching for before they interact with your campaign. Valuable information that gives you more insight into the behavior and needs of your target group.
Another important insight is that your company's brain position among your potential candidates often changes in a positive direction, and this is well reflected in Google Search. Searches are becoming more detailed and targeted. At the start of a broad Google Search campaign, applications often come from search terms such as "Work for Employer X" or "Job openings at Employer X. As the campaign runs longer and the brain position is changing, we see that the target audience starts searching more specifically with keywords like 'IT vacancies at employer X' or even 'Employer X Cloud Engineer vacancy'.
Maintaining brain position
The social strategy and social campaigns always remain leading as far as we are concerned. This is where your potential candidates, latent and active, are most often found and best reached. But Google Search is a loyal companion. Be it for servicing additional information, or for getting you in touch with your employer brand more often. Google Search provides the social recruiting strategy and offers additional opportunities for your candidate to move on to that application.
Wondering how we can support you in setting up your social recruitment strategy and how Google Search can contribute to this? We would love to get in touch with you. Leave your details below and you will hear from us soon.
