An ATS is the central place where you manage candidates and process applications. But without a constant flow of new candidates, your database remains silent. Recruitment marketing automation (RMA) helps you attract, activate and keep talent engaged. With the integration of MrWork and Ubeeo, this process not only becomes more efficient, but also seamlessly linked to your existing working methods. This is how you keep your recruitment machine running at full speed.
The ATS as a foundation
An ATS like Ubeeo helps recruiters manage candidates in a structured way, handle applications and organise talent pools. But of course it starts with filling your ATS with candidates. That's where many recruitment specialists run into bottlenecks, such as:
- Not enough (relevant) traffic on your work-at-home site
- Low conversion to application
- Following up candidates is too slow and/or time-consuming
- No interaction with talent pools
The results of the MrWork RMA Trends Report 2025 underline these challenges.
RMA: the toolbox for your ATS
Recruitment marketing automation (RMA) is deploying technology to continuously engage with your target audience in an automated way. By using this smart software, you fill your ATS with talent and make the recruitment process easier and faster. MrWork 's RMA software includes the following tools.
1. Soft conversion toolbox
Not everyone is ready to apply immediately. With tools such as a WhatsApp pop-up on your work-for site, you lower the threshold to respond and remove candidates from anonymity. A true conversion booster!
In the webinar on Ubeeo and MrWork integration, Mees van Velzen makes an important comment on the use of WhatsApp in recruitment: "You see that recruiters like to use WhatsApp in contacting candidates, but still regularly do so through their personal WhatsApp accounts. Therein lies a pitfall, as this does not work conveniently with other recruiters - after all, they have no insight into the communication with this candidate - and it is not AVG proof. If you are going to work with soft conversions, then centralisation of contact is crucial for efficient follow-up."
2. Automated journeys
Automate 1-to-1 contact with candidates to speed up screening and/or keep candidates in your database engaged. You can set up automated flows per talent pool or vacancy so that each candidate receives personalised messages.
See an example of an automated flow below:
Want to see more? Watch the full on-demand webinar.
3. Campaigning - Jobs
Promote your vacancies where your target group is active with vacancy campaigns on Linkedin, TikTok, Instagram and more. Thanks to RMA software, setting up campaigns is not a technically complicated process, but can be done in minutes. You automatically get a campaign proposal based on historical data and AI and can start the campaign immediately, or tweak it a little more. Child's play!
4. Campaigning - Branding
Employer branding remains a hot topic and to be continuously visible to your target group, deploy branding campaigns. In the MrWork platform, you can plan these campaigns up to one year ahead, including content changes. This way, you no longer have to worry about them and you are always top-of-mind.
5. Activation of talent pools
Many organisations have an interesting database of candidates, for example with former applicants, alumni and contacts gained at physical events. Reactivate these candidates with automated messages and turn them into enthusiastic applicants after all. Or even better: new employees!
The seamless integration of Ubeeo and MrWork
RMA software is the feeder of your ATS, so it is nice if the two systems work well together. Switching between tools as little as possible and still having as many functionalities as possible is what we have achieved with the integration of Ubeeo and MrWork.
What is linked?
- Automatically send candidates from MrWork to Ubeeo and vice versa.
Manually transferring profiles is time-consuming, you don't want that! That's why you can automatically exchange candidate profiles between Ubeeo and MrWork. Set when a candidate should be forwarded - to avoid contamination in your ATS - and use the link to enrich profiles. Do you have an exception in your system? No problem, manual forwarding is of course also possible. - Activate vacancy campaigns directly from Ubeeo.
Need to promote a vacancy? Then there is no need to switch to the MrWork software. You can start a campaign for your vacancies directly from Ubeeo's ATS. You can even set rules so that vacancy campaigns go live automatically, without the intervention of a recruiter. - Send responses from soft conversions directly to your ATS.
Integrate soft conversions from MrWork's toolbox and decide where you want to receive these responses. In MrWork s multichannel inbox or directly in Ubeeo. The choice is yours! - Reactivate talent pools with automated journeys.
With one click, you retrieve your talent pools from Ubeeo, import them into MrWork and start an automatic flow, with candidates receiving relevant messages at times you specify.
RMA and ATS hand in hand: case studies
Through this integration of RMA and ATS software, you can, for example:
- Organise automatic re-opt-ins: Automatically ask candidates in your database for a new opt-in after x time to easily comply with the AVG (automated flow). If a candidate does not give permission, they are automatically removed from your ATS (ATS feature).
- Start vacancy campaigns automatically: Say logistics vacancies in the Rotterdam region should always be promoted via a vacancy campaign, then you set rules for this. As soon as you publish a vacancy in Ubeeo that meets these criteria, a vacancy campaign will start automatically via MrWork.
- Run automated re-activation journeys: Candidates you add to a talent pool in your ATS are automatically transferred to MrWork and receive automated messages according to the set flow, keeping them engaged with your organisation.
Stronger together
The collaboration between Ubeeo and MrWork allows you to combine the power of an ATS with smart recruitment marketing automation. That way you work more efficiently, improve the candidate experience and increase your recruitment success.
Want to experience how this works for you? Get in touch with MrWork or Ubeeo and find out how you can take advantage of this integration!
